A “one-of-a-kind” design! doublet
The word “unique” is often used in the fashion industry.
I think that doublet is one of the few brands that can truly be called “unique.
Here, I would like to introduce you to the appeal of doublet.
What is doublet?
doublet is a Japanese fashion brand established in 2012.
The brand name comes from a play on words by Lewis Carroll, author of Alice in Wonderland and other books.
Just like this play on words, the brand concept is “everyday wear with a sense of incongruity,” which is based on basic standard items mixed with unexpected items.
Source : https://rakutenfashionweektokyo.com/en/brands/detail/doublet/
History of doublet
The designer is Masayuki Ino.
After graduating from Mode Gakuen, Ino gained experience as a corporate designer and worked at MIHARA YASUHIRO, planning and producing shoes and accessories.
Later, he launched his own brand with patterner Takashi Murakami.
In 2013, he was selected as a business support designer in the professional category of the “2013 Tokyo New Designer Fashion Awards” and received the highest award, the Governor of Tokyo.
In 2016, he won the “3rd TOKYO FASHION AWARD”.
He made his debut at Tokyo Fashion Week in Fall/Winter 2017.
In 2018, he won the “LVMH Young Fashion Designer Prize” Grand Prix, making him one of the most popular brands in the world today.
doublet’s most popular items
Wear with graphics.
Source : https://shop.kind.co.jp/item/8080000145378/
This unique outerwear is only available from doublet.
Source : https://www.buyma.com/item/74401438/
The collaboration with DC SHOE also became a hot topic!
Source : https://www.dcshoes.jp/dc-hybrid-x-doublet-jp-dm204107?default=672965
Recommended stores where you can buy doublet
Source : https://www.wwdjapan.com/articles/985174
| Store Name | Lovelace Aoyama |
|---|---|
| Address | 3-16-1, Minamiaoyama, Minato-ku, Tokyo |
| Phone number | 03-3401-2301 |
| Business hours | 11:00〜20:00 |
Summary
What did you think?
Here we have introduced you to doublet.
doublet is an up-and-coming brand that’s getting a lot of attention right now.
I hope you will take a look at it.