readymade, the one and only remake brand
Readymade is now very popular among celebrities and fashionistas around the world.
The fact that it is actually a reimported brand is a story known only to those in the know.
Here, we will introduce the appeal of readymade.
What is readymade?
Readymade is a brand that was started by designer Yuta Hosokawa in 2013.
The items remade by the free idea of the designer Mr. Hosokawa are very popular because they have the unique atmosphere of Readymade.
Using vintage military fabrics, the brand develops apparel and accessories that recycle things that would otherwise be discarded as unnecessary and reincarnate them in a new form.
By giving new value to disposable vintage duffel bags and tents, we are trying to send a message against mass production as well as anti-war.
Source : https://www.makes.jp/feature/?detail=79ffc257-e53b-4911-bde6-b2322093b768
History of readymade
After the brand was established in 2013, a remake of one of its bags was launched at MAXFIELD, a select store in Los Angeles.
It has since landed in Japan, and is currently sold in about 60 stores both in Japan and abroad, mainly in leading select stores such as Great in Harajuku, United Arrows & Sons, and Listea.
Collaborations with famous names such as OFF-WHITE, CHROMEHEART, AKIRA, and Yohji Yamamoto, led by Virgil Abloh, have become a topic of conversation around the world.
Many celebrities such as Brad Pitt, Naomi Campbell, rapper Jay-Z and Travis Scott are also fans of the brand.
readymade’s most popular items
Remake bags, which led to the birth of the brand
Source : https://store.jb-voice.co.jp/?pid=163845511&view=smartphone
Custom down is also a popular product.
Source : https://brandcollect.com/item/READYMADE/3090031822167576.html
The shoes in collaboration with NIKE also sold out immediately!
Source : https://highsnobiety.jp/p/nike-readymade/
Recommended stores where you can buy readymade
Source : https://fashionmaptokyo.com/v-stella-nakameguro/
| Store Name | The Gallery Box |
|---|---|
| Address | MS Building 1F, 1-19-7 Aobadai, Meguro-ku, Tokyo |
| Phone number | 03-5784-4344 |
| Business hours | 12:00〜21:00 |
Summary
What did you think?
Here we have introduced Readymade.
Readymade is a brand that is perfect for today’s times, when people are talking about recycling and reuse.
Why don’t you visit a store and take a look?