Fri. Mar 29th, 2024
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Designing for the Everyday” LEMAIRE from France


LEMAIRE offers clothes and accessories designed for real life.
The goal is for the garments to become the wearer’s “intimate companion” for a long time.
Here, we will introduce the history of LEMAIRE.

What is LEMAIRE?


LEMAIRE is a fashion brand born in France.
Originally, it debuted in 1991 as a brand dealing with women’s fashion.
The brand is named after the founder himself.
In 1994, the brand launched a men’s collection and expanded its activities.
The items that Christoflemeer handles are characterized by a core design that is not affected by trends, and while simple, the items that are innovative, have a beautiful silhouette, and are well thought out in terms of comfort are attractive.

LEMAIRE
Source : https://www.makes.jp/fs/makes/c/LEMAIRE_w

History of LEMAIRE


In 1990, Christophe Lemaire established his eponymous brand, Christophe Lemaire.
He launched a women’s brand, followed by a men’s collection in 1994.
In the spring/summer of 2002, Lemaire became the artistic director of the sports brand Lacoste.
In the spring/summer of 2002, Lemaire was appointed artistic director of the sports brand Lacoste, and his own brand Christophe Lemaire was suspended from 2000 to 2006.
Lemaire revitalized the Lacoste brand by using his own cuts, colors, and novelty while maintaining the tradition.
In 2006, he reopened Christophe Lemaire and opened a boutique in the Marais district of Paris.
Lemaire relaunched Christophe Lemaire as a completely independent entrepreneurial owner who differentiates himself from the brands of his generation.
In 2007, Christophe Lemaire opened a store in Harajuku (Jingumae).
In 2010, Christophe Lemaire announced his appointment as the Artistic Director of Hermès womenswear from the 2011 Fall/Winter collection.
His first collection, held in March 2011, was highly acclaimed.
In 2011, he rebranded with his first show with the addition of Sarah-Lynn Tran.
The brand name was changed from “CHRISTOPHE LEMAIRE” to the new “LEMAIRE”.
In 2015, he announced a collaboration with UNIQLO called UNIQLO AND LEMAIRE.
In 2016, he launched his new line “Uniqlo U” with UNIQLO. Since then, he has been developing products for UNIQLO based in Paris.

Summary


What did you think?
Here, we have introduced LEMAIRE.
LEMAIRE is evolving further through rebranding.
I hope you will take a look at it.

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