The collaboration with Adidas has made a splash. HYKE.
As well as its sophisticated clothing, HYKE has become a well-known brand through its collaboration with Adidas.
The brand is hotly supported by Japanese fashionistas.
Here, we introduce the appeal of HYKE and other aspects of the brand.
What is HYKE?
HYKE is a Japanese fashion brand launched by designers Hideaki Yoshihara and Yukiko Oide from the 2013 autumn/winter collection.
The brand name HYKE is a combination of the initials of the designer family’s names, leading to a family-like image of a vintage shop.
While developing the qualities of vintage clothing, the brand has a design appeal that has been rediscovered from a new perspective, and the concept of HYKE is “Heritage And Revolution”, which aims to evolve the history and heritage of clothing with its own sensibility.
Source : https://www.parigot.jp/c/brand/hyke
History of HYKE
HYKE was launched in the autumn/winter 2013 season.
In 2014, the Mackintosh collaboration line was launched – jackets and coats.
In 2015, the brand teamed up with adidas to launch adidas Originals by HYKE, which created a huge buzz.
In 2017, Hideaki Yoshihara and Yukiko Oide won the 35th Mainichi Fashion Grand Prix; they debuted at the Tokyo Collections from the 2017-18 autumn/winter women’s collection and started collaborating with The North Face from the 2018 spring/summer collection.
HYKE’s most popular items
The clothing is characterised by military and work elements that have been incorporated into the product.
Source : https://www.time-after-time.jp/products/detail.php?product_id=76974
The shoes in collaboration with adidas are a must-sell-out item.
Source : https://hypebeast.com/jp/2020/11/adidas-by-hyke-fall-winter-2020-collection-release-info
The North Face collaboration is a hard-to-find item.
Source : https://www.wwdjapan.com/articles/907813
Recommended stores where you can buy HYKE
Source : https://www.barneys.co.jp/stores/ginza/
| Store Name | Barneys New York Ginza |
|---|---|
| Address | 6-8-7 Ginza, Chuo-ku, Tokyo |
| Phone number | 0120137007 |
| Business hours | 11:00〜20:00 |
Summary
How was it?
Here we have introduced HYKE.
Despite being a relatively new brand, HYKE has many fans beyond Japan and abroad.
Please take a look at it for yourself.