Establishing a mixed style with vintage clothing 77circa
What is 77circa?
77circa is a Japanese women’s fashion brand.
We were born around 1977, and together with people who identify with us, we give birth to, select, and release forms that reflect our respective backgrounds and cultures.
This is the brand concept.
Circa” is a Latin word meaning “about,” “about,” or “around.
The “77” is derived from the year of designer Mr. Moriyama’s birth, 1977.
The reason for reading “77” as “nana nana” is simply because it sounded good.
Source : https://freestrain.ocnk.net/news-detail/889
History of 77circa
Designer Naoki Moriyama brand look from Fall/Winter 2014.
The brand features unique shapes and textures created by remaking vintage clothing and mixing vintage and existing items to create a unique collection that neutralizes the past and the present.
The men’s collection 77CIRCA was launched in the fall/winter 2020 collection.
77circa’s most popular items
The mixed style with vintage clothes is very brand-like.
Source : https://www.fashion-press.net/collections/14845
The collaboration with The Dallas was a hot topic.
Source : https://ginzamag.com/fashion/thedallas-77circa-trendtsushin/
We also collaborate with Wild Things.
Source : https://brandavenue.rakuten.co.jp/item/FB5511/
Recommended stores where you can buy 77circa
Source : https://thegate12.com/jp/spot/38
| Store Name | BEAMS Roppongi Hills |
|---|---|
| Address | Roppongi Hills West Walk 2F & 3F, 6-10-1 Roppongi, Minato-ku, Tokyo |
| Phone number | 03-5775-1620 |
| Business hours | 11:00〜21:00 |
Summary
How was it?
Here we introduced 77 Circa.
77 Circa expresses a unique sensibility and has gained tremendous support from the younger generation.
There are many items that can be worn for daily life, so please take a look.