Vivienne West Wood” made by the queen of British punk.

History of Vivienne West Wood

The Queen of Punk, Vivienne Isabelle Swear, was born in 1941 in Derbyshire, central England.
In 1971, Vivienne Isabelle Swear and her husband Malcolm McLaren opened Let It Rock, the predecessor of Vivienne Westwood, at 430 King’s Road. Hippies were the trend in London at the time, but Vivienne and Malcolm focused on the rebellious spirit of 1950s clothing and music.
In 1974, they changed the name of the store to SEX and focused on avant-garde fashion items that had never been seen before, attracting the attention of fashion-conscious young people.
The following year, in 1975, the store produced the legendary punk and rock band “Sex Pistols,” who were regular customers at the time.
A number of items worn by the group became the talk of the town and quickly became popular.
In 1976, the company changed its name again and became Seditionaries.
Zippers and straps, which had previously been covert, were now widely recognized as fashion, and a new genre of punk fashion was established.
In 1980, the name of the company was changed to Worlds End, and at the same time, the company began to pursue the fusion of British history and tradition with fashion.
Zippers and straps, which had previously been obscure, were now widely recognized as fashion, and a new genre of punk fashion was established.
In 1980, the name of the brand was changed to Worlds End, and at the same time, the brand began to make clothes that pursued the fusion of British history and tradition with fashion.

In 1983, he entered the Paris Collection and quickly established himself as a top designer. At the same time, he dissolved his collaboration with Malcolm, with whom he had worked on the brand.