Sat. Apr 20th, 2024
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A Milan-based brand popular for its sophisticated designs Jil Sander


Jil Sander is a brand that is used daily by influencers who are active mainly on Instagram.
It is popular for its simple and sophisticated designs, but what kind of brand is Jil Sander?
Here we will introduce you to the features of Jil Sander.

What is Jil Sander?


Jil Sander is a brand that is based in Milan, Italy.
The brand is characterized by its minimalist designs, and its designs are representative of the brand.
The company pursues high quality materials and precise cutting.
Shirts, coats, jackets, shoes, and other items with simple designs that pursue functionality are popular.


Jil Sander
Source : https://www.buyma.com/

History of Jil Sander


The founder of the company is Jil Sander, whose real name is Heidelij Irene Zander.
Jil Sander’s career as a designer was not as smooth sailing as her success in the following years.
From the mid 70’s to the early 80’s, when she started designing, the mainstream was so-called “generous, colorful and flamboyant” clothing.
It was not until the 90’s that the refined, delicate, and quality-conscious minimalist designs that were the hallmark of her designs were truly recognized.
She made her debut in the Paris Prêt-à-Porter collection in 1973.
The brand withdrew from Paris in 1980.
In 1985, he moved his activities to Milan, where he participated in the Milan Collections in 1987.
In 1989, Jil Sander was listed on the Frankfurt stock exchange in Germany, which enabled the company to expand its business overseas on a large scale.
In 1999, the Prada Group acquired a 75% stake in Jil Sander at the height of the brand’s success, and he resigned as designer at the end of Fall/Winter 2000, citing disagreements with the brand group’s general manager.
Since 2005, Raf Simons has been the creative director of Jil Sander’s menswear and womenswear, but Raf Simons stepped down as creative director after the 2012-13 fall/winter collection.
In 2017, Lucy and Luke Mayer were appointed as Creative Directors.
A new line, Jil Sander+ (Jil Sander+), was launched for the Fall/Winter 2019-20 season.
Today, Jil Sander’s simple and sophisticated designs continue to be well received.

Summary


What did you think?
In this article, I introduced Jil Sander.
Please visit our store and try on our simple and sophisticated Jil Sander clothing.

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