Max Mara weaves a 70-year history from Italy
Max Mara has been loved all over the world as a pioneer of prêt-à-porter that symbolizes Italian elegance.
You probably have many opportunities to see Max Mara in department stores.
Here, we will introduce you to the features and history of Max Mara.
What is Max Mara?
Max Mara is a fashion brand that is admired by women all over the world for its classic forms and elegant designs, with a particularly strong reputation for its coats.
Max Mara is known not only for its high design quality, but also for opening up a new avenue of factory production to the concept of clothing production, which until now relied heavily on the manual labor of artisans.
Source : https://sirchive.com/maxmara/
History of Max Mara
Max Mara was founded by Achille Maramotti (Achil) in Reggio Emilia, Italy in 1951.
After working as a lawyer until his forties, he conceived of a fashion business specializing in coats.
With a mission to “transform men’s coats into iconic items for women,” he started a business that could mass-produce haute couture-like coats by combining Italian tailoring techniques and trends, and established the Max Mara factory in 1959.
Overturning the perception that “fashion is made by hand,” which had taken root in Italy at the time, the delicacy of custom-made clothing was combined with the speed of factory production.
The caramel-colored coat is very famous among Max Mara’s products, but the long-lasting design and clean lines are appropriate for any era.
When the coats went on sale, they became popular among celebrities and models, and became the best collection that made many career women fall in love with the brand. These coats have been worn by Princess Catherine and are still popular throughout the ages.
Max Mara’s most popular items
The Manuela coat is Max Mara’s signature piece.
Source : https://jp.maxmara.com/icon-coats/manuela
Artistic new t-shirts have become a 2021 topic.
Source : https://www.fashion-press.net/news/74122
We also offer bags and other accessories.
Source : https://veryweb.jp/fashion/128397/
Recommended stores where you can buy Max Mara
Source : https://www.tokyu-dept.co.jp.e.fa.hc.transer.com/kichijouji/shop/detail.html?shopcode=maxmara
| Store Name | Max Mara Shibuya Tokyu Main Store |
|---|---|
| Address | Signature Avenue, 1F Shibuya Tokyu Main Store, 2-24-1 Dogenzaka, Shibuya-ku, Tokyo |
| Phone number | 03-3477-3295 |
| Business hours | 11:00〜21:00 |
Summary
What did you think?
Here we have introduced Max Mara.
Max Mara’s representative work, the Emanuel coat, has been loved for many years.
If you have a chance, please try it on.