Sun. Apr 28th, 2024
ETHOSENS

ETHOSENS, a brand that finds creation in everyday life


Focusing on the “very ordinary things” found in everyday life, ETHOSENS is popular for its practical wear.
With many medieval and neutral designs, it is a hot brand supported by both men and women.
Here we introduce the appeal of ETHOSENS and more.

What is ETHOSENS?


ETHOSENS is a Japanese fashion brand started in 2003.
The brand concept is “possibilities consisting of a fusion of innate qualities and evolving sensibilities.” Wear is a fusion of standard and mode, and is carefully crafted with designs that are not restricted by gender or age.
The wide silhouettes and other rough images are rough, but the silhouettes and materials are created from a calculated and exquisite balance, so you can also feel the image of chicness.
Also, many of the fabrics are originally made, showing that each item is produced with care.
She usually sketches the atmosphere, sensations, and feelings she feels in her daily life, which cannot be put into words, and reflects them in the colors, details, and volume of her clothes.

ETHOSENS
Source : http://2-second.com/ethosens16-5-30/

History of ETHOSENS


The designer is Yui Hashimoto, who graduated from ESMOD JAPAN in 2000.
After working as a patterner for “YAB-YUM” and “LOLO”, “ETHOS” was launched in 2003.
The brand name was changed and “ETHOSENS” was launched in the fall/winter of 2007-08.
In 2011, the brand opened its first flagship store “ETHOSENS of white sauce” in Shibuya, Tokyo.
In 2015, it won the “TOKYO FASHION AWARD”.
The collection has been presented in runway format since Fall/Winter 2016.

Summary


How was it?
Here we have introduced you to ETHOSENS.
ETHOSENS has been attracting a great deal of attention for its innovative look of presenting only clothes in the Spring/Summer 2023 collection, all of which are unmanned.
We are very much looking forward to the future creations of this brand.

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